What can I export from 17hats?

Your contact details, as a CSV file. 17hats says project documents, emails and time logs need to be saved one at a time, and PDFs come from the browser's print function. After you cancel, 17hats may delete your content after 45 days.

Yes. Hattie writes and revises emails in 17hats, in preset voices, up to 50 times a month. The Black Line's AI also drafts emails in your tone, and goes further: it sets up the whole booking from an inquiry and waits for your approval.

Which one costs less?

The Black Line Essential is €19 a month, or €198 a year, excluding VAT. 17hats is $60 a month, $600 a year or $800 for two years, in USD (prices read November 2, 2026).

The Black Line vs 17hats

The Black Line and 17hats, side by side.

17hats has been a simple, dependable home for many solo photographers, with one plan that does a lot. Its AI writes emails, and its export gives you your contact list. The Black Line was built by a photographer who left 17hats: everything comes with you, and the AI does the setup.

Leave with everything, arrive with everything

17hats exports contact details only; documents are saved one by one with the browser's print function. The Black Line exports the whole studio in one ZIP, and on the Ultra plan its AI reads your 17hats exports as they are.

AI that does more than write

17hats' assistant, Hattie, writes and revises emails, up to 50 times a month. The Black Line's AI sets up the whole booking from an inquiry: client, contract, payment plan and reply, waiting for your approval.

Open to your own tools

17hats connects to Zapier for contacts. The Black Line has a documented API, webhooks and an MCP server, so Claude, ChatGPT or your own tools can work with your whole studio.

Line by line

What each one does, and where it says so.

Topic	The Black Line	17hats
Price of the full plan	The Black Line€19 a month, or €16.50 billed yearly, excluding VAT	17hatsOne plan with all features: $60 a month, $600 a year or $800 for two years, in USD.Source: 17hats, Pricing
Who can sign up	The Black LineStudios anywhere, invoiced by a German business with EU VAT	17hatsThe subscription is in USD. You can invoice your clients in about 41 currencies, including euros, one currency at a time.Source: 17hats, Pricing · 17hats Help, Currencies
AI inside the app	The Black LineSets up a new inquiry: client, booking, contract, payment plan and reply, for you to approve (Ultra)	17hatsHattie writes and revises emails inside 17hats in a voice you pick from a preset list, up to 50 times a month. We found no other AI features.Source: 17hats Help, Hattie, your AI assistant
Connect your own AI (MCP)	The Black LineClaude, ChatGPT or any MCP client, read and act with your approval (Studio and Ultra)	17hatsWe found no MCP server or AI connector on 17hats.com or in its help center.Source: 17hats Help Center
API for your own tools	The Black LineDocumented REST API with your own keys, and webhooks (Studio and Ultra)	17hatsThe Zapier integration imports, updates and syncs contacts. We found no public API beyond the key used to connect Zapier.Source: 17hats Help, Zapier integration
Bringing your history in	The Black LineThe AI reads 17hats exports, spreadsheets and old PDFs: no column matching (Ultra)	17hatsContacts and projects come in from a CSV whose headers must match exactly. Export covers contact details; documents are saved one by one as PDFs from the browser.Source: 17hats Help, Import contacts and projects · 17hats Help, Export your data · 17hats Help, Save a document as PDF
Automations	The Black LineReminders and follow-ups drafted for you; nothing reaches a client without your yes	17hatsWorkflows are made of to-dos, actions and pauses, started by a lead form or a questionnaire answer.Source: 17hats Help, Workflows
Client page	The Black LineOne link per couple: choices, contract, signature, deposit, then their Client Lounge	17hatsClients accept quotes, sign contracts, fill in questionnaires and pay invoices in the portal. They can't upload documents.Source: 17hats Help, Client portal
How your clients pay	The Black LineCard through your own Stripe, PayPal, bank transfer, Bitcoin, cash. No fee of ours	17hatsNew accounts connect 17hats Payments, which runs on Stripe, at 2.9% + $0.30 per card payment. Bank payments (ACH) are US only.Source: 17hats Help, 17hats Payments · 17hats Help, Processing fees
Crew and margins	The Black LineCrew fees and payouts per job, and what each wedding really earns	17hatsEach project shows a small profit and loss from the expenses you assign to it. We found no feature for paying team members.Source: 17hats Help, Project profit and loss
Invoices	The Black LineAn invoice for every payment, your numbering, Factur-X / ZUGFeRD data inside the PDF	17hatsInvoices in one currency at a time. EU e-invoice data (Factur-X / ZUGFeRD) isn't mentioned.Source: 17hats Help, Currencies

Read on November 1, 2026. The Black Line's AI is in the Ultra plan; the API and MCP from the Studio plan.

Prices

The price, plan by plan.

List prices as published, read on November 1, 2026: 17hats in USD before tax, The Black Line in euros excluding VAT.

See our plans

Plan	Monthly	Yearly, per month
The Black Line Essential1 person, automations included	€19	€16.50
The Black Line StudioUp to 3 people	€35	€32.50
The Black Line UltraUp to 10 people	€49	€41.50
17hats All Features$600 a year, or $800 for two years	$60	$50

Source: 17hats, Pricing

Fair is fair

Where 17hats shines.

One plan with every feature, and a two-year option at $800.Source: 17hats, Pricing
Questionnaires with if/then logic.Source: 17hats Help, If/then in questionnaires
A profit and loss view on every project, from the expenses you assign.Source: 17hats Help, Project profit and loss

FAQ

Questions about 17hats.

Yes. Clients and bookings come with you: on the Ultra plan our AI reads your 17hats contact export and your documents as they are, without matching columns. Contracts you've already signed stay on file as PDFs.

Sources

Every claim, and where it comes from.

Each company's own pricing, help, legal and developer pages, read on November 1, 2026. Facts about The Black Line come from the workspace as it runs today. If something here is out of date, write to us and we'll correct it.