Three plans. No surprises.
Unlimited clients and bookings in every plan, and no fee on what your clients pay you. Pay yearly and Essential includes the Client Lounge.
Billed once a year, in advance.
Essential
Everything to run a studioFor a photographer working alone.
- Clients, bookings and calendar
- Contracts and e-signatures
- Payments, installments and reminders
- Questionnaires and the one-link client journey
- Automations you approve
- Dashboard, margins and taxes
- Client Lounge, included with yearly billing
Studio
AI-readyFor a studio with a team that connects the AI it already uses.
- Everything in Essential
- Client Lounge, a page for every couple
- Your team: up to 3 people, fees and payouts
- AI-ready: connect Claude or your own AI (MCP, API, webhooks)
Ultra
AI insideFor a busy studio that wants its AI assistant ready on day one.
- Everything in Studio
- The Black Line Assistant, ready from one link
- Already connected to your studio, already knows how it runs
- No AI subscription, nothing to set up
- Your history moved in from 17hats or Excel
- Up to 10 people
Studio or Ultra?
Studio is AI-ready: you connect the AI you already pay for. Ultra has the AI inside: The Black Line Assistant arrives from one link, already connected and already trained on how a studio runs. If you'd pay for an AI anyway, Ultra costs less and works from day one.
- You connect the AI you already use: Claude today
- You set it up once, and AI use counts against your own plan
- Up to 3 people
- Your assistant arrives from one link, ready
- Already connected to your studio, already knows how it runs: contracts, installments, reminders, approvals
- No other subscription: AI use included, within a monthly allowance
- Up to 10 people
Prices exclude VAT. EU businesses with a valid VAT number pay no VAT (reverse charge); German studios pay 19%. Card, Apple Pay, Google Pay, PayPal or SEPA direct debit. Change plan or billing period anytime.
Everything in each plan.
Essential is the whole studio, not a trial version of it. Studio adds your team and is AI-ready: connect the AI you already use. Ultra has the AI inside: The Black Line Assistant, ready from one link.
| Feature | Essential€16.50 / €19 | Studio€32.50 / €35 | Ultra€41.50 / €49 |
|---|---|---|---|
| Your studio | |||
People with access | 1 | Up to 3 | Up to 10 |
Clients and bookings No caps on jobs, couples or projects | Unlimited | Unlimited | Unlimited |
Contracts and e-signatures Your own contract, signed on the phone with a code sent by email | Yes | Yes | Yes |
Payment plans and reminders Installment by installment, deposit first | Yes | Yes | Yes |
Card, PayPal, bank transfer, Bitcoin, cash Cards through your own Stripe account. We take no fee on your clients' payments | Yes | Yes | Yes |
Invoices for every payment Your numbering, Factur-X / ZUGFeRD data inside every PDF | Yes | Yes | Yes |
Questionnaires, photo plan and timeline | Yes | Yes | Yes |
Automations you approve Nothing reaches a client without your yes | Yes | Yes | Yes |
Dashboard, margins and taxes Revenue by month, what each wedding earns, what to set aside | Yes | Yes | Yes |
Export everything, anytime The whole studio in one ZIP. Hosted in Germany | Yes | Yes | Yes |
| Your clients | |||
One personal link per couple Choices, details, contract, signature and deposit. No account to create | Yes | Yes | Yes |
Client Lounge After the signature, the same link becomes their page: timeline, payments, files | With yearly billing | Yes | Yes |
| Your team and your tools | |||
Crew fees and payouts Second shooters and assistants, paid per job | —No | Yes | Yes |
Open API and webhooks | —No | Yes | Yes |
Connect your own AI (MCP) Claude, ChatGPT or any MCP client, with your own subscription | —No | Yes | Yes |
| The Black Line AI | |||
Inquiries set up for you Client, booking, contract, payment plan and reply, waiting for your approval | —No | —No | Yes |
Email drafts in your tone | —No | —No | Yes |
Your history moved in by the AI From 17hats exports, Excel or old PDFs, no column matching | —No | —No | Yes |
Per month, billed yearly / billed monthly. Prices exclude VAT. AI use is included in Ultra, within a monthly allowance.
What the same features cost elsewhere.
For each, the cheapest plan with no cap on active jobs and with contracts and e-signatures, online payments with payment plans, questionnaires and automations: what Essential includes.
Compare features, not just prices| Software and plan | Monthly | Yearly, per month | Client portal |
|---|---|---|---|
| The Black Line EssentialEUR, excluding VAT | €19 | €16.50 | yearly |
| Studio Ninja ProUSD. Starter has no automations and 5 active jobs | $27 | $22.50 | Included |
| Iris Works BasicUSD | $29.95 | $24.92 | Not stated |
| Bloom StandardUSD, before the introductory discount | $44 | $34 | Included |
| VSCO Workspace in VSCO OneUSD, $499.99 a year | Yearly only | $41.67 | Included |
| Sprout Studio ProUSD. Lite, $19, is limited to 10 active shoots | $51 | Not published | Not stated |
| Dubsado PremierUSD, $525 a year | $55 | $43.75 | Included |
| HoneyBook EssentialsUSD. Only for businesses in the US, Canada, UK and Australia | $59 | $49 | Included |
| 17hats All FeaturesUSD, $600 a year | $60 | $50 | Included |
List prices as published on each company's own pricing page, in their currency, before tax, read on November 1, 2026. Introductory discounts and add-ons left out. Prices change: if one of these is out of date, write to us and we'll correct it.