The AI does the work. You sign off.
Everything an assistant prepares in The Black Line waits for your yes, and everything it does is written down. What reaches a client is what you approved. In black and white.
It prepares
Records, bookings, payment plans, email drafts. The slow part, done for you.
You approve
Anything that reaches a client waits for you: an email, a contract, a questionnaire.
It's on record
Every action an AI takes is logged, in a log that nobody can rewrite.
Plug the AI you already use into your studio.
The Black Line speaks MCP, the open standard AI assistants use to work with other software. Add your studio to Claude as a custom connector and ask in plain words: who hasn't signed, what's due this month, set up Charlotte's inquiry. It works with your data, with the permissions you set.
- Connect in three steps: paste your studio's address, sign in, give consent. No keys to copy.
- More than a hundred actions, from reading a booking to preparing a contract
- It acts as you, with your role: a team member's assistant doesn't see the studio's margins
- Disconnect it in one click, and its access ends on the spot
Done: the client, the wedding booking and the payment plan. Your investment guide is next, and it's waiting for your approval before it goes to Charlotte.
For developers, and for the tools you already pay for.
What you do in the workspace, a program can do too. The OpenAPI specification is generated from the product and always current.
For Make or your own scripts: each key has its own permissions and an expiry date, and you can revoke it whenever you like.
Contract signed, questionnaire completed, client or booking created, booking status changed, payment recorded. Signed, retried, logged.
Your assistant, ready from one link.
With Ultra you don't connect anything. The Black Line Assistant arrives from one link, already connected to your studio and already trained on how it runs: contracts, installments, reminders, approvals. No AI subscription of your own, and its use is included.
With Ultra
- Ready from one link: nothing to install, no keys
- Sets up a new inquiry: client, booking, contract, installments and the couple's link
- Brings your clients and bookings in from a spreadsheet
- Writes your automation emails from your template, marked Written with AI
- Never sends anything to a client without your approval
Coming soon
- The 17hats importer, for whole archives in one go
- Nova AI connected both ways, for Nova Academy members
Already use Nova AI? Bring it along.
Nova AI is the assistant photographers already use with Nova Academy. Soon you'll connect it to The Black Line in one click, in both directions, so the assistant that knows how you work also knows your studio. Same rules as every other AI here: it prepares, you approve.
Whatever AI you use, the same rules apply.
Our AI, your Claude, a script with an API key: in The Black Line they all work under the same rules, and none of them can switch the rules off.
- Clients hear from you, not from a machine
Emails, contracts, questionnaires, timelines, requests for details: whatever goes to a client waits for your confirmation. Always.
- Money asks first
Recording or changing a payment needs your yes by default. You can tighten every other group the same way.
- Invoices stay yours
An AI can read your invoices and prepare a draft. It can't issue, send or cancel one.
- Your studio, your role, nothing more
Each connection sees one studio, with the role of the person who connected it, and only the permission groups you switch on.
- Everything on record
Every action an AI takes, with what it touched and when, in a log that can only grow.
- Off in one click
Disconnect an assistant or revoke a key, and its access ends immediately.
Questions about the AI.
Let the AI work.Keep the last word.
Connect your own AI on day one. Our assistant joins you as it ships. Studios open in small groups, by invitation.